In the modern age, it is becoming increasingly important that brands be able to build a sense of trust among their consumers. After all, the current generation of consumers has identified authenticity as one of the top qualities that attracts them to brands as they continue to search for messages and narratives that resonate with them. The brands which do OOH advertising of their products make it clear that they have invested a lot of time and money into the making of their products. They seem confident of their products and its effectiveness on the end user.
DOOH (Digital Out of Home) advertising like Digital Billboards & Minipoles, Digital Signboard are some effective way of promoting brands. And almost it works well for the company, since it makes the consumer more comfortable and aware of the company's working.
OOH advertising helps in brand re-positioning and communicating brand purpose which helps in unveiling a new identity of your brand. This not only gives scale; it helps brand to connect with the audience.
OOH has now replaced television as the single biggest driver of brand awareness and conversations in the modern age, meaning that this media offers an excellent opportunity to create an instantly recognisable and familiar identity even in a competitive market place.
OOH advertising has the potential to reach a wide range of audiences at the same time across different geographic locations and it is a known fact that the wider the product reach, the more popular it will be and the more curiosity it will garner.
OOH advertising offers an excellent channel through which your brand can build trust with the customers. Brands aim for long term results over a number of campaigns. It’s also important to remember that genuine trust is earned and gained over the time, so you’ll need to aim to build your audience over a number of OOH and billboard campaigns.
It remains a simple, psychological fact that familiarity builds trust, so by displaying consistent messages across a number of OOH campaigns over the time, you’ll instill confidence in the minds of your consumers for your brand and establish it as a respected authority within its chosen market.
Some of or works
Eid ul Fitr Campaign 2019
Eid ul Adha Campaign 2019
Current OOH Campaign outside Dhaka
Eid ul Adha OOH Campaign 2019